I’ve recently been asked by a lot of our clients if I can do website video marketing. The answer to that question is YES! I have partnered with some talented videographers and editors and will handle the video once it has been edited. I’d like to explain the process since most people are still uncertain what it means to do website video marketing.

Step 1. Decide on content for your video. Who’s your audience? What message are you trying to convey? Where will the video be posted?

Step 2. Work with a professional team to create your video. There are a ton of cheap camcorders out there but if you think you’ll be able to shoot and edit your video to where it looks professional you are mistaken. Both the video shoot and editing are art forms and should be left to professionals.

Step 3. The video shoot can take anywhere from 2 to 4 hours. I recently worked on a shoot in Southern California which I’ll post next week. The video shoot took around 3 hours and we ended up with about an hour and half of footage.

Step 4. Once the video is shot it has to be edited. I think there is a big misuderstanding here since my clients tend to want the video the next day after the video is shot. The editing process can sometimes take longer than the actual shoot. In the editing process additional elements can be added to the video to make it more enticing to watch such as music, still photos and graphics. This step is also important because we any noises or mistakes that were made during the shoot. In the above example I mentionded we edited the hour and half footage down to around 2 minutes. Anything longer than 2 minutes in my mind is too long for website video marketing.

Step 5. So now you have the video and it has to be compressed and optimized for the internet. Once the video is ready you can use this video for your website and a host of other video sites. Here’s a short list of sites that I use: Revver, YouTube, Viddler, MetaCafe, and Vimeo.

Step 6. Once the videos are out on these sites you should start driving traffic to these sites. Video marketing can be challenging in this regard since there are so many videos out there. If the video is funny or sexy than it will probably pick up some traction and start spreading. This can also be referred to as viral marketing.  Here’s a short list of ways to promote your video: blog about the video, bookmark the video on social bookmarking sites, email your friends and family, digg the video, post comments on other videos and hopefully you’ll get someone checking out your video when this happens.

Best of luck in your video. I hope this information was helpful. Stay tuned for some video examples.