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Posts tagged social media marketing
Organic Search Engine Optimization In A Slumping Economy
It is no secret that the economy has taken a major hit (to say the least) in the last five years. Globally, businesses have felt the effects of the falling value of the American dollar and have struggled to make up for it in the meantime. For many businesses, the advertising budget was the first area to suffer cutbacks. Hoping instead that their product(s) & service(s) would be enough to create a viral buzz and bring in new customers, many businesses pulled ads and severed ties with their ad agencies. Luckily, certain aspects of organic search engine optimization are manageable without help from an ad agency, but as any industry veteran can attest to, without the know-how of an experienced SEO, you are selling yourself (and your business) short.
Social Media Marketing: The Answer To Your Prayers?
Let’s get back to this notion of “word of mouth.” When advertising budgets became (for the most part, anyhow) tighter a few years ago, and companies began to panic a bit about how to cost-effectively brand themselves, most businesses poured themselves into social media. Sitting back while wishing and hoping that traditional “word of mouth” would bolster their brands (and profit margins) wasn’t cutting the mustard, so naturally, in-house advertisers began looking for a better way put the word-of-mouth concept into action. Enter social media marketing, otherwise known as digital word-of-mouth marketing on steroids.
Website Marketing Via Social Media Sites
When businesses realized how effective social media can be for website marketing, the more aggressively they use social media – and the statistics from popular social media sites like Facebook, Twitter, YouTube, etc. prove this. The success of social media is based on its ability to engage with and converse with customers. The customers speak directly to you, and (if you’re using social media properly) you respond within a matter of minutes after engagement is initiated. Feedback is instant, and this is one of the most tremendous advantages social media offers. The caveat here, though, is that you absolutely must spend as much time engaging with your customers as they engage with you. So, while social media might not necessarily cost you a penny, it may cost you some time…time well spent, if you ask us.
They aren’t really super secret, just mostly common sense but here are a few “secrets” about social media marketing. One of the best secrets is to be talked about and have a buzz going around about you. On your blog or website, its important to have a distinctive voice that people become interested in. The second secret is to let loose (not too crazy) but to have a good time, laugh and be fun. Social media networking is meant to be fun, no one wants to go researching or networking on boring websites or with boring people. If you are not personally fun or funny, you can always send out information or videos from other people or websites.
The third thing that you want to do during your social networking time is to help other people out. There are a lot of people out there that need just as much support as you and offering them your services is one of the things that will help your marketing. Instead of being cynical, try to help and support people and in return you will get the same. Another good tip is to be controversial when you are writing, blogging or networking about something you really believe in. People like to watch someone that is going slightly against the grain and you will get a following and sometimes controversy is the type of thing that people will continue to follow on pages like Twitter or Facebook.
There is a plethora of knowledge on the internet and a lot of information that can really help other people. You can find this information on other sites that you have visited on the internet. Another social media secret is don’t be too forceful. Social media is the place to make connections and network. Following these simple rules will help you network, make friends and eventually increase your business and followers. Good luck! If you have any questions let me know and I’ll be glad to help you out.